More and more attention is being paid to our health, the environment and climate change with more becoming known about the consequences of our food consumption. Our food now travels all over the world having a too large ecological footprint causing us to deplete our planet. The climate is changing rapidly and this realization demonstrates to us that we can be a producer and consumer of our own food by growing our own herbs and vegetables.

> Grow, Cook & Eat; Vegetable Gardening is trendy and growing. Grow, Cook & Eat is the range for all home-grown products for your vegetable garden; A refreshing assortment of attractive and innovating products for your ‘cultivation and harvesting’ department. It meets the demand of any vegetable gardener. A vegetable garden is a perfect way to regain control. You decide for yourself what you grow and how much you grow. You also determine whether and which pesticides you use. So you have control over how organic and ecological your vegetables and herbs are.

Sustainability is providing the necessities of life for the current generation without being at the expense of future generations. Due to climate change and declining biodiversity, sustainability is at the forefront of consumers’ minds with attaching more value to sustainable products. We see more and more people around us showing more conscious, sustainable or actually more natural purchasing behaviour.

> 100% Bio; Bulbs are not just for the garden, many types can be successfully grown indoors. They will add vibrancy, brighten up your rooms and some will provide a sweet perfume around the home. Easy to grow and inexpensive, indoor bulbs make the perfect home flower display.

Flowers and plants are just as important as the rest of the interior. Placing a few plants here and there is no longer enough; Indoor landscaping is a new phenomenon. Not only do flowers and plants provide a necessary splash of colour, they also have an incredible amount of benefits; including improving your health, promoting healing and providing a great way to de-stress.

> Indoor Bulbs; Bulbs are not just for the garden, many types can be successfully grown indoors. They will add vibrancy, brighten up your rooms and some will provide a sweet perfume around the home. Easy to grow and inexpensive, indoor bulbs make the perfect home flower display.

Despite the popularity of online shopping, consumers still want to buy products in store; they desire interest, expertise, touch, sight and smell. To close a deal they have to be relaxed and feel like they are ‘winning’. When something is limited we attach more value to it as the psychological pressure to buy increases because we think it is scarce. This limitation applies both to numbers and time so ‘gone = gone’ and ‘only available this month’ is widely used.

> Promotions; Improve your turnover easily with our promotional lines. Promotion packs for the best retail price and 20% free packs for the best value for money.

How can we reduce stress, enjoy life and encourage our sense of well-being? Plants and flowers serve as a buffer between the turbulent and highly demanding ‘world out there’ and our need for peace of mind. People return from the city to the countryside looking for more meaning, needing fewer stimuli and embrace the outdoors by relaxing more and busying their hands again.

> Cottage Garden; This collection contains varieties and combinations that will enable you to create a beautiful cottage garden. Nothing is more fairy-like than a traditional cottage garden. These romantic and popular bulbs are based on an idyllic view of countryside life and with a cottage garden you can bring a breath of the countryside to any space. The cottage garden has a distinct style that uses informal design, traditional materials and dense plantings. English in origin, the cottage garden relies on grace and charm.

The trend towards specialization continues with products being increasingly tailored to a precisely defined group of customers. A general offer is no longer sufficient; people also need a story and origin behind those products that have a clear focus that will justify an idea. We therefore need hyper-personal brands and products that have a good story.

> Premium Bulb Collection; Our Premium Bulb Collection offers unique flower bulb varieties. We are constantly adding new bulb varieties to this range with the aim of providing the real flower bulb collectors with the most special flower bulbs.

> Variety Selection; The Variety Selection offers up to 300 different varieties of wonderful flower bulbs and plants. We have put together retail concepts with specially formulated assortments for 3m² to 10m² retail spaces. The broad selection of standard, innovative flower bulb varieties and our retail concepts offer you maximum M² sales opportunities.

> Direct from the Grower; Loose flower bulbs in display trays, rack boxes and show boxes for a direct-from-the-grower presentation. 

> Landscaping; Love gardening in a big way? Landscape bags are attractive to gardeners who are planning an especially large planting. Bulbs look better when they are planted in mass. It will have a greater visual impact.

> Perennials; Extend you summer flowering garden with these Perennials. Perennials come back year after year! Perennials can handle extreme weather very well. They have properties that respond to this changing climate. Greenery, including Perennials, collect some of the precipitation and drains it to the bottom. When the temperature in an urban area is on average higher than in the surrounding rural area, there is a heat island effect. This phenomenon is becoming increasingly common. The more green there is, the less the ambient temperature rises.

> My First Flower Garden; Gardening with flower bulbs is lots of fun for children! Playing in and with a natural environment contributes to a balanced and healthy development of children. It makes children more creative, smarter and fitter. Take the kids along in the garden and plant some nice bulbs in all kinds of places - but don’t forget the pots and containers.

Consumers have a need for products with a good story and sense of style. The opinions of stylists can be a valuable resource for consumers who are looking to express their personal style and stay up-to-date with the latest trends. By following the advice of a stylist, consumers can feel more confident in their choices and it helps them reflect their identity, values, and aspirations.

> Lovely Combinations; Great colour themed combinations of flower bulbs. Nature has room for flowers of all colours, yet some just “go together better”. You will find a combination to suit you from our range. Combinations are already selected for you to plant and enjoy.

> Bulbs with a Story; Storytelling is trendy. All of the flower bulbs in this range have one thing in common. They all have a story to tell. People need the story and origin behind the product. Ask for a clear focus and green products that justify an ideal; products that contribute to a purpose. We therefore need hyper-personal brands and products with a good story, a story that must be lived up to.

> Floral Touch; With this collections you can preserve nature and stimulate your senses. Grow your own cut flower bouquet, dry your flowers or create your own picking or scented garden. Did you know that gardening is an exercise in paying attention? A garden encourages you to look, smell, feel, hear and taste - and this affects you more than you might think. 

Urbanization is increasing due to higher living standards in cities leading to housing shortages, lack of space and less free time. People who live in cities increasingly want to have nature closer to home which has in itself created a new trend; The Urban Garden. A consequence of this is that people want to organize their scarce free time with as higher quality as possible.

> Patio Collection; Our patio collection contains the most popular varieties from around the world allowing you to create amazing flowering pots and beautiful borders.

> Lasagne Planting; Lasagne planting of flower bulbs makes it possible to enjoy long lasting colourful flowers early. The idea is to fill pots or bins with 1-2-3 layers of different flower bulbs. This way the consumer can enjoy the beauty of the flowers on their patio or balcony.

> Dig, Drop, Done; The pre-planted flower bulb tray is a garden innovation at its best! Crunched for time? Do not have a green thumb? These flower bulbs are ready to plant! The consumer does not need to plan out the garden - In 3 easy steps they can dig a hole, drop the tray or container in the garden and wait for spring, all without dirty hands!

Sustainability is important for both indoor and outdoor space and we all strive for a garden with great biodiversity. The ultimate gardening trend involves turning your green oasis into a mini-biotope where plants and animals can live and grow in harmony. Which plants reinforce each other and how can you create your own biotope? We are happy to help you with this!

> Blooms, Bees & Butterflies; Great combinations that will attract wildlife to your garden. Both bees & butterflies are vital to plants as they are the pollinators which help plants reproduce. They pollinate all sorts of plants, flowers, fruit and vegetables, as well as being fascinating to watch in the garden.

> Respect Nature; We are living in an amazing world, let's take care of it so it's around for generations to come. Bee and butterfly friendly flower bulbs combinations! 

> Dig, Drop, Done; The pre-planted flower bulb tray is a garden innovation at its best! Crunched for time? Do not have a green thumb? These flower bulbs are ready to plant! The consumer does not need to plan out the garden - In 3 easy steps they can dig a hole, drop the tray or container in the garden and wait for spring, all without dirty hands!

> Wildlife Blooms; Our gardens are home to a huge range of living creatures that play a very important role in pollinating. The easiest way to attract more beneficial wildlife to your garden is to grow pollen and nectar-rich plants that they love. With these wildlife collections, you can keep pollinators happy from early spring to late summer!