At Lubera Edibles, what belongs together grows together. Established as a joint venture, the innovative breeding of new edibleplants at Lubera is closely linked and coordinated with the product development and in-vitro propagation at Robert Mayer. At Lubera,new plants are bred and, after an extensive testing phase, immediately integrated into the ecommerce platform at Lubera.com. After a positive customer response, exciting varieties and concepts are quickly accepted into Robert Mayer’s young plant productionand distributed by Lubera Edibles throughout Europe. This is how the basis for a market-oriented range of plants for different groups of customers is created.