Meet the Artistic® Jeff series, a stunning addition to the world of potted chrysanthemums. As the first-ever bi-coloured decorative chrysanthemum with fully double blooms, this innovative variety is available in three captivating colours: Pink, Terra, and Apricot.

This unique series takes its name from the renowned artist Jeff Koons, whose work is celebrated for its vibrant colours, bold creativity, and ability to merge the playful with the sophisticated. Just like Koons’ iconic sculptures and paintings, the Artistic® Jeff series captures attention with its striking two-toned petals, blending precision and whimsy in a harmonious display of artistry.

The Artistic® Jeff series mirrors the essence of art by transforming the ordinary into something extraordinary. Much like the ability to elevate everyday objects into masterpieces, these potted chrysanthemums redefine floral beauty, bringing a sense of modern elegance to any space. Perfect for art enthusiasts and plant lovers alike, Artistic® Jeff is a celebration of colour, creativity, and innovation.

Cultivation Information Artistic® Jeff Series
The Artistic® Jeff series is available between weeks 5 and 35. With a response time of just 7 weeks, this series is perfect for growers seeking a reliable and efficient crop.

Artistic® Jeff has a medium vigour that makes it suitable for various applications. The plants are versatile and work beautifully in 12 cm pots or decorative bowls, while also being well-suited for smaller pot sizes like 9 cm. This adaptability, combined with its striking bi-coloured blooms, makes it an excellent choice for growers aiming to offer something truly unique and eye-catching to their customers.

Since potted chrysanthemums are compact and resilient within a temperature range of 5-25°C, they are easy to handle in the retail chain. And can be displayed both indoors and outdoors (when warmer than 5°C).

Care Tips for Artistic® Jeff

Indoor Care
Indoors, you can enjoy pot chrysanthemums year-round. Upon bringing your plant home, immediately remove it from its packaging to allow it to breathe. Place your Artistic® Jeff in a bright spot. Especially if not all flower buds have opened yet, as sufficient light is crucial for full bloom. Keep the potting soil moist but not waterlogged, and drain any excess water to prevent root rot. For a longer flowering period and lasting beauty, place the plant in a cooler location.

Outdoor Care
The natural chrysanthemum season runs from early spring to late autumn. Artistic® Jeff thrives on balconies or terraces, as well as in gardens. The ideal temperature range for these plants is 15°C to 25°C. While they can tolerate temperatures as low as 5-8°C, they should be brought indoors when it drops below 5°C.

Keep the soil moist but avoid overwatering, especially in pots.

Extra tip (for both indoor and outdoor): remove spent blooms regularly to enjoy your pot chrysanthemum(s) even longer.

Art x Pot Chrysanthemums = Artistic®

Artistic® represents our exclusive collection of unique bi-coloured potted chrysanthemums, designed to bring bold creativity and elegance to any space. When you choose an Artistic® pot chrysanthemum, you’re choosing distinctive beauty and exceptional style in every bloom.

The inspiration platform What’s b(l)ooming today from Royal Van Zanten has been extended to include a poster generator for garden centres and retail. Via the inspiration pages, these retail outlets can create their own plant posters for in their store or for on the trolleys.

This feature of the inspiration platform What’s b(l)ooming today was showcased during the FlowerTrials. Garden centres can include their own bar code, retail price and company logo on the posters. By adding a personal bar code, repeat orders with the grower can be made quickly and directly by the retailer in the store. Another major benefit is that the posters feature attractive images highlighting consumer benefits in as many as 8 different languages.

The poster is generated directly, meaning the user doesn’t receive it via e-mail. A PDF is downloaded straight away. The user has a choice between A3 or A4 size, with or without cutting edges. This is useful for supplying directly to a printing company or possibly for printing off your own copies.

The current range comprises pot asters, pot chrysanthemums, Bellevardia®, celosia, Colorita® and Multiflora. This range of plants will be extended in future.

Create your poster here

What’s b(l)ooming today is an inspiration platform about flowers and plants. On the platform, as a the breeder of Aster, Bouvardia, Celosia, Chrysanthemum, Alstroemeria and Limonium, among others, we present beautiful images and surprising and creative applications of the exclusive and high-quality varieties in our portfolio.

We are capitalising on the increasing demand for information and inspiration among florists, floral designers and buyers. Sign up to our newsletter and ask for our special feature during the IPM.

Visit 'What's B(l)ooming Today?' here.