First Editions® | Good gardens great life™
First Editions® is the leading brand for exclusive and innovative shrubs. First Editions®, forming a sustainable foundation of prideful gardens. The growing assortment is expertly curated to meet the market’s needs, backed by a rigourous breeding program focuses on exceptional quality to minimize risks for trade channels.
With over 75 diverse varieties, ranging from Physocarpus Amber Jubilee to Cephalanthus Fiber Optics and Rhus Tiger Eyes®, a year-round First Editions® calendar can be offered to establish long-lasting relationships with retail partners and livable gardens. The eye-catching purple container and vibrant orange label make a powerful statement on the retail floor, while ongoing marketing support ensures exceptional consumer experience

Endless Summer® 
Discover the everlasting beauty of Endless Summer® Hydrangeas, where flowers keep blooming non-stop until winter, every single year. Known as the world’s best-selling Hydrangea brand, it brings the strongest reblooming garden Hydrangea that fill outdoor spaces with an abundance of beautiful blooms and colours. The hydrangeas draw consumers in at retail, leaving them captivated by the promise of timeless beauty.

Retail Inspiration Zone
Visit the Retail Inspiration Zone (stand number 2D42) during IPM Essen 2024 where First Editions® as well as Endless Summer® are showcased. Discover how the assortment of both brands come to life on the retail floor. We look forward to welcoming you from January 23-26 in Essen to personally introduce you to the latest revolutionary addition: Eclipse ®.