A new variety, Fantasy Star® Orange, is being introduced, which scores with a beautiful, intense colour and with the distinctive pattern.
The variety impresses with its narrow, medium-strong growth, very early intensive colouring of the pattern and a reaction time of approximately 8.5 to nine weeks. The variety is suitable for almost all production processes, from 6 centimetre pots minis to stems.
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Selecta is launching a ground-breaking innovation at IPM 2025 - RCS 2.0. This is a propagation system in which cuttings are rooted offshore in special paper bags using little energy – and without any substrate. The paper is biodegradable, consists of cellulose fibres and is free from fossil-based plastics. Due to their size, the cuttings are very suitable for transport, take up less space and produce less waste than normal rooted cuttings.
The cuttings are packaged in paper strips and are ready for immediate use at the customer's premises. You can either pot pre-cut individual bags manually on conveyor belts, tables or with potting machines. Or you can use automatic transplanting with the TTA Cutting Edge, a cutting machine for planting cuttings. Selecta one has further developed the TTA Cutting Edge together with the Dutch automation specialist TTA. The delivered paper strips are cut cleanly, the cuttings are precisely gripped and automatically potted in the pockets.
More information in the flyer: https://selecta-one.com/fileadmin/user_upload/PDF_Folder/RCS2-0_OnePager_IPM2025_EN_final.pdf
or press release: https://selecta-one.com/fileadmin/user_upload/PDF_Folder/Selecta_Pressrelease_RCS_2.0.pdf
Selecta has chosen the Christmas Time variety as this year's ‘Star of the Year’. It has been on the market for two years now and has already clearly surpassed the million mark and is already a proud member of Selecta one's ‘Top 7’ red poinsettia club.
With its bright red bract colour, upright medium vigorous growth and V-shaped uniform branching, it has received consistently positive feedback from producers in Northern and Southern Europe.
Christmas Time is easy to produce and pack, it convinces with high productivity per unit and low inhibitor requirements. It is very well suited to impressively covering the interesting late sales segment in many markets and can be produced from mini 6 centimetre pots to pot size 14 centimetre.
If looking for a special eye-catcher, Selecta one recommends the Fantasy Star® variety. The colour pattern of the red bracts with large white speckles is unique on the market and gives Fantasy Star® an impressively eye-catching appearance. The variety impresses with its narrow, medium-strong growth, very early intensive colouring of the pattern and a reaction time of approx. 8.5-9 weeks. The variety is suitable for almost all production processes, from 6 cm pots minis to stems.
Selecta will be presenting a selection from the Hydrangea programme for the first time at IPM. This assortment offers a complete and competitive product selection in different colours, growth and flowering times. On the one hand it consists of the production assortment, which is harvested from own hydrangea mother plants at the Selecta site in Kenya. On the other hand, Selecta offers a tried-and-tested commercial range for customers in southern Europe. A newly designed photo point on the stand invites visitors to capture the attractiveness of the new hydrangea launch in a perfect setting.
The Selecta carnation range stands for great brands, proven varieties and innovative new launches. Selecta's range of pot and cut carnations is known for its excellent quality and covers all producer and consumer demands. The wide variety of series, colours and growth types offers numerous possibilities.
The Dianthus range centres on Oscar®, the most homogenous and best-selling carnation series worldwide with a total of 19 varieties and PINK KISSES®, the success brand par excellence, as well as the extraordinary Kiwi Mellow Cool in the cut flowers segment.
For the first time, the LUCKY LIPS® carnation series, which was introduced at IPM 2024, will be integrated into the Selecta stand. The premiere of the newly presented quality and value-added concept centred around the varieties Lara, Lena, Lisa, Lola and Luna was a complete success throughout Europe. The concept was very well received across the industry. The qualities of LUCKY LIPS® were convincing and retailers reported good sales.
Let late summer and autumn shine with our beautiful Autumn Friends concept which includes hardy and weather-resistant carnations coupled with traditional autumn plants. Our team will advice you with pleasure to get the best combination possibilities to create your autumn more colourful. We offer you an attractive design for this concept in form of posters, flyers, labels and banners.
Insect-friendly plants are high in demand! Our concept Nature Garden offers you a colourful collection of our assortment, which is beloved by insects. Find suitable POS material here to promote this important topic.
Summers are becoming drier and hotter all the time. Demand is growing for flowering plants that can thrive in these altered conditions. And so we have developed a new concept: Planta Morgana.
It shows a desert landscape with a camel that, thanks to its reserves of water, can cope very well in this challenging environment.
Many plants, such as Delosperma and Portulaca, have similar water reserves in their thickened flowers, allowing them to manage drought particularly well. Other plants, such as Helichrysum, have very hairy surfaces that reduce evaporation on the surface of their foliage.
The green oasis in our Planta Morgana concept highlights varieties that performed especially well in drought tolerance tests. Many different Selecta varieties were tested at the State Horticultural College and Research Institute in Heidelberg. The plants were given 50% of their ideal water supply throughout the summer. This table lists selected varieties included in the test that were deemed to have performed well or very well based on external appearance and wilting.
We will continue to test our product ranges so that we can recommend the best varieties according to the latest, well-founded results. In future, the attractive Planta Morgana concept can be used in combination with our drought-tolerant varieties to communicate and advertise at the point of sale.
The Calibrachoa variety with the extraordinary colour spectrum, which plays with red, orange, pink and yellow, impresses with radiant flowers that seem to glow like the sun itself. Speaking of sun, Bakari® impresses in full sun locations with a strong appearance, early flowering and bushy growth. Bakari® is a real eye-catcher with outstanding product characteristics and the most promising Calibrachoa variety for the next summer sales.
The Selecta one Group is a world leading breeder, producer and marketer of vegetatively propagated ornamental plants. Our breeding activities comprise the areas of bedding and balcony plants, Poinsettias, Perennials and Cut Flowers. With thirteen production sites and distribution companies in Europe, Africa, Asia and America, we are able to serve each significant market throughout the world.
Our assortment: https://www.selecta-one.com/en/assortment/
Selecta is launching a ground-breaking innovation at IPM 2025 - RCS 2.0. This is a propagation system in which cuttings are rooted offshore in special paper bags using little energy – and without any substrate. The paper is biodegradable, consists of cellulose fibres and is free from fossil-based plastics. Due to their size, the cuttings are very suitable for transport, take up less space and produce less waste than normal rooted cuttings.
The cuttings are packaged in paper strips and are ready for immediate use at the customer's premises. You can either pot pre-cut individual bags manually on conveyor belts, tables or with potting machines. Or you can use automatic transplanting with the TTA Cutting Edge, a cutting machine for planting cuttings. Selecta one has further developed the TTA Cutting Edge together with the Dutch automation specialist TTA. The delivered paper strips are cut cleanly, the cuttings are precisely gripped and automatically potted in the pockets.
More information in the flyer: https://selecta-one.com/fileadmin/user_upload/PDF_Folder/RCS2-0_OnePager_IPM2025_EN_final.pdf
or press release: https://selecta-one.com/fileadmin/user_upload/PDF_Folder/Selecta_Pressrelease_RCS_2.0.pdf
Selecta one, the worldwide operating and successful breeding and young plant company from Stuttgart, is taking over Whetman Plants International in Exeter UK.
Whetman Plants International (WPI) is an owner-managed company with strong local roots and an international presence. For the last 30 years it has specialised in the breeding, cultivation, and sale of perennial dianthus. The established series include the Alpines, Scent First®, Garden Pinks and Whetman Cocktails®. The company has a passion for innovation, quality, long-lasting partnerships with customers, suppliers and licensees and a strong focus on environmentally conscious behaviour.
Selecta will gradually integrate Whetman into the Selecta Group, building on existing relationships and continuing to deliver high quality plants to the Whetman customer base. The aim is to have a seamless transition with regards to the supply chain.
Fiona and Ed Marley, owners of Whetman said “We are delighted to see the Whetman genetics and pipeline benefit from Selecta one’s significant resources and global reach. We have been impressed by the professional approach of their leadership team and we look forward to watching the innovation continue. It has been an exciting journey for the last 9 years and a real pleasure working with a very fine team of talented staff”.
Fiona Marley will remain as WPI Managing Director to ensure a smooth transition from Whetman into the global Selecta world. Ed Marley will continue to lead Pinnacle Plants International (worldwide young plant sales, UK finished pot production & breeder’s agent) and Valin Genetics (breeding).
Per Klemm, owner and CEO of Selecta said: "We are very happy to welcome Whetman, another successful and well-known company, into our family. This strengthens our claim to be the number one in Dianthus worldwide. The Whetman range, with its particular strengths in perennial Dianthus, complements our successful portfolio in all the right places. I would like to thank Fiona and Ed Marley for the mutual trust and respect we have enjoyed in achieving this result and I look forward to having Fiona Marley as part of our team as we take an important step forward in the UK market.”
Selecta one is satisfied with the first season of its new LUCKY LIPS® carnation series. The quality and added value concept with new marketing channels presented at the IPM in January passed the market test for 2024 very well.
‘Now that the retail sales season is over, we are pleased to report that the concept has been very well received across the board. The qualities of the LUCKY LIPS® were convincing, the sales prices in the shops were consistently higher than those of PINK KISSES® and retailers are reporting good sales,’ says Klaus Gaumann, Director Marketing & PM at Selecta.
The brand building of LUCKY LIPS® has been realised on social media channels. The marketing campaign centred on the themes of happiness, urban life and sociability with the varieties Lara, Lena, Lisa, Lola and Luna hit the target group right in the heart. There were many positive comments and likes on the colourful and slightly fragrant bright flowers.
Demand from European retailers far exceeded the naturally limited quantities in the first year, meaning that not all requests could be fulfilled. Consumers were able to find LUCKY LIPS® in many garden centres, DIY stores and food retailers in Germany, Benelux, the UK, Ireland, Scandinavia and Poland. Availability has been significantly increased for the next season and the first enquiries and orders from European retailers have already been received.
The successful concept will also be continued and expanded for the 2025 sales season. IJzelenberg in the Netherlands will continue to exclusively produce 10.5 cm concept pots and, for the first time, 17 cm pots. In addition, a limited number of 14 cm pots will be produced in Italy. For 2026, Selecta will decide on a possible expansion on the producer side timely and communicate accordingly.
The new AUTUMN catalogue for the coming season is here! In addition to colourful ornamental perennials, hardy pot carnations and colourful pot chrysanthemums, there are new introductions in Gentiana and Leontopodium - for even more alpine flair at home.
We can now also offer you two different Veronica series in our range: the hardy Nicky series (Veronica longfolia) and the Valerie series (Veronica andersonii).
Of course, our Autumn Friends marketing concept also plays a central role this year. With the almost endless combination possibilities of foliage and flowering perennials, grasses, herbs and pot carnations as well as the large selection of product types, you can literally make autumn golden.
We wish you a good season and hope that our assortment has something suitable for you.
AUTUMN Perennials and Chrysanthemum 2024/2025 - North Europe Version: https://selecta-one.com/katalog/index.php?catalog=AUTUMN_2024_25_NE
AUTUMN Perennials and Chrysanthemum 2024/2025 - South Europe Version: https://selecta-one.com/katalog/index.php?catalog=AUTUMN_2024_25_SE
Here you find our attractive range of Hydrangeas: https://selecta-one.com/katalog/index.php?catalog=Hydrangea_2025
On the one hand, it consists of the production assortment, which is harvested from our own motherplants at our Selecta site in Kenya. This means that high-quality cuttings are available to you over a long period of time.
Of course, the trade assortment for southern European customers, which has been tried and tested for years, will also be retained. Thus Selecta offers a complete and absolutely competitive assortment of different colours, growth and flowering times.
We wish you a good season and hope that our assortment has something suitable for you.
Here you can find the ranges of our indoor plants with many new Poinsettia and Kalanchoe products, and of course our top sellers: https://selecta-one.com/katalog/index.php?catalog=Home_2025_SE
The highlight Fantasy Star® is now also supported by an extraordinary marketing concept. You will also find the new ‘Long Sales Window’ concept, which describes the suitability of certain varieties for a longer sales period between producer and retailer.
We wish all our customers and partners a successful season with our offers!
Green, Great, Gorgeous! - The motto of IPM 2025 will be realised perfectly by Selecta one at its stand D21 in hall 2. New products, proven varieties and marketing concepts as well as new projects will be presented on an area of 220 m².
‘For many years, we have valued IPM as the most important meeting place for the green sector and as an excellent platform for welcoming national and international guests and strengthening important partnerships in the long term. This personal contact with decision-makers and the opportunity to deepen our business relationships in particular make IPM indispensable for us,’ explains Klaus Gaumann, Director Marketing & Product Management at Selecta one.
Selecta one will be focussing on poinsettias, dianthus, other bedding and balcony plants and, for the first time, hydrangeas as well as the cutting-edge marketing concepts Planta Morgana, Nature Garden and Autumn Friends.
Poinsettia: If looking for a special eye-catcher, Selecta one recommends the Fantasy Star® variety. The colour pattern of the red bracts with large white speckles is unique on the market and gives Fantasy Star® an impressively eye-catching appearance. A new variety, Fantasy Star® Orange, is being introduced, which scores with the same production characteristics and a beautiful, intense colour with the distinctive pattern.
One in Dianthus: The Selecta carnation range stands for great brands, proven varieties and innovative new launches. Selecta's range of pot and cut carnations is known for its excellent quality and covers all producer and consumer demands. For the first time, the LUCKY LIPS® carnation series, which was introduced at IPM 2024, will be integrated into the Selecta stand.
Further highlights:
Selecta will be presenting a selection from the Hydrangea programme for the first time at IPM. A newly designed photo point on the stand invites visitors to capture the attractiveness of the new hydrangea launch in a perfect setting.
Prominently represented at the Selecta stand is Calibachoa Bakari®, the 2024 FleuroStar Award participant.
The family company Selecta one is a world-leader in breeding, producing and marketing vegetatively propagated ornamental plants. The breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. With thirteen production sites and distribution companies in Europe, Africa, Asia and America, the corporate group serves all relevant markets worldwide. Quality and sustainability are our key concepts for innovations in the product and marketing sector, whilst responsibility and reliability are the basic principles for our dealings with customers, members of staff and the environment. Our commercial objective is to create a green product world, to win over and inspire gardeners, the trade and the end consumer.
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